Introducing the growth agent: From insight to action, automatically

For the last year, the most common piece of feedback we heard was a happy problem: "GrowthLab shows me what's happening — now I just need time to act on it."

Today, we're closing that gap. Meet the Growth Agent — an AI teammate that lives inside GrowthLab and turns insights into ready-to-run experiments, automatically.

The problem with insights

Most analytics tools stop at the chart. The best ones surface an insight. But there's still a long, manual road between "activation dropped 8% for paid-search signups" and an actual experiment shipped to fix it.

Someone has to form a hypothesis. Scope the change. Estimate the impact. Set up the test. Write the brief. By the time all that happens, two weeks have passed and the moment is gone.

The Growth Agent collapses that road into a single review-and-approve step.

How it works

When GrowthLab detects a meaningful change in your data, the Growth Agent:

1. Investigates the root cause by querying across your connected sources

2. Drafts a hypothesis in plain language, with the supporting evidence attached

3. Designs an experiment — variants, target segment, success metric, and required sample size

4. Estimates the revenue impact and confidence level, so you can prioritize

5. Queues it for your approval — nothing ships without a human saying yes

You stay in control. The Agent just does the 90% that used to eat your week.

What early users are seeing

We've had the Growth Agent in private beta with 120 teams for the past two months. The early numbers are striking:

• Teams are running 4.2x more experiments per month

• Average time from insight to live experiment dropped from 11 days to under 1 day

• 68% of Agent-drafted experiments were approved with no edits

"It feels like we hired a senior growth analyst who works 24/7 and never gets tired of the boring parts." — Head of Growth, beta customer

Built on a foundation of trust

We know handing experiment design to an AI raises real questions. So we built the Growth Agent with guardrails from day one:

• Human-in-the-loop by default — the Agent proposes, you dispose

• Full transparency — every recommendation shows its reasoning and source data

• Scoped permissions — you decide exactly what the Agent can and can't touch

Available today

The Growth Agent is rolling out to all Scale and Enterprise plans starting today, with broader availability over the coming weeks. Existing customers will see it appear in their insight feed automatically.

This is the release we're proudest of — and it's only the beginning of what an AI-native growth platform can do.

Try the Growth Agent →

— Dev